Goal Build and manage a positive reputation for ICG Communications, a publicly held $1.6 billion telecommunications services company, among its various constituencies (employees, customers, regulatory bodies, local communities across the company’s nationwide serving areas) Execution Establish targeted, comprehensive programs, including:
...to augment the company’s investor relations activities, marketing strategy and advertising campaign Results Improved employee perception of management team and understanding of company’s mission, vision and business plan Increased positive media coverage about the company, its products/services, and its corporate citizenship during first year of the program by more than 300 percent |