Goal

Build a reputation for Experian within its target media as a provider of leading information service with the ability to change the landscape of the marketing industry

Execution

Implement a comprehensive media relations program focusing on:

• Customized media training tailored to the experience level of each executive team member, ranging from veteran spokespeople to those with limited previous media interaction, and
• Conducting a press and analyst tour covering three major metropolitan areas

Results

More than 25 interviews with target media and market research analysts in New York, San Francisco and Boston

Unprecedented local, national and trade media coverage for the duration of the calendar year, including CNNfn, Fox Business News, Forbes and Time Magazine.